Marketing Your Home Using “The 5 P’s”
Most real estate agents utilize what we call “The 3 P’s” after listing a house! They Put it on the Multiple Listing Service, Put a sign in the yard and they they Pray that it sells! We are certainly going to do all three of these as well but, we are going to add two more critical P’s to the equation:
Price Watch the Market – to make certain we are on top of the maximum price we can get for your property in an ever changing and competitive environment!
Proactively Market Your Home – utilizing wide array of powerful resources available to our listing clients! Here are just some of the ways we will be marketing your property so we can sell it for the most money possible, with the least amount of hassle and in the time frame that works for you!
96% of all real estate transactions, buying or selling, began with someone doing an online search! That is why we have made such a huge commitment to being “Your Online Resource For Real Estate”! You have to know that we are going to create a compelling online presence for your home. Here are just some of the things we will be doing to harness the power of the internet for you:
- We will build a custom website just for your listing complete with pictures, video, market information, mortgage information and a IDX SEO strategy that will pop your home right to the top of organic searches in your area!
- Develop a Social Media marketing strategy to target buyers looking for homes in your area.
- Put your listing on KWLS (Keller Williams Listing Services) that will autopopulate 340+ websites world wide with information about your home! Includes MLS, Trulia and Zillow.
- Add your property as a “Featured Listing” on our own websites as well.
We, again, leverage the power of the latest technology utilizing a tool called InfusionSoft to do targeted e-mail campaigns at 4 key sectors that influence the selling of your home. They are
- The 400+ agents in our Keller Williams Southwest office that we work with every day!
- The buyers and influencers in our own database!
- Key local buyers agents that specialize in working with “buyers only”!
- Referral partners in markets where there is a lot of transition that is headed toward the Houston area!
Multiple Listing Service – MLS
This is a given for most agents, but … how you put it on MLS, when you put it on MLS and what actually goes on MLS are huge. You are going to want to hear our very specific strategies for making your listing stand out amongst 100’s for sale in your area!
There are three levels of Staging Your Home that we make available to you, our listing clients! They are;
Our Agent Experience & Insights – our agents have a ton of experience and have great insights into what each home needs to be competitive in the local marketplace. Our first step is to share those insights with our sellers!
Our Video Staging Library – want to “do it yourself”? Not a problem. Check out our video library for great tips and tricks to staging your own home!
Arrange A Consult – we have relationships with some of the top Staging Consultants in the business. Where needed, and warranted, we will bring in one of these pro’s for a consultation. Spending a few dollars up front can make our sellers thousands of dollars on the back end of the transaction!
Virtual Tour & Professional Photos
We only do things “top of the line” for our listings! That means your home will be marketed using the very latest in technology including:
- Photos taken by a professional photographer
- A video home tour
- A 360° Immersion 3D Tour
- Virtual Staging (Available If Needed)
Like it says – top of the line!
Open Houses are a great way to market your home! That said, every home, neighborhood and market are different and require a specific “Open House Strategy” to be successful. We work with our listings to create just the right approach that will get your house sold!